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Step back into the whimsical world of Lily Town with the Baby Three Lily Town 2nd Generation Blind Box! This enchanting collection introduces a fresh lineup of adorable characters, each inspired by flowers, fantasy tales, and the cozy charm of village life. With every blind box, you'll uncover one surprise figure—each uniquely detailed and full of personality.
Whether you're a fan of kawaii aesthetics, fantasy-themed collectibles, or the thrill of mystery unboxing, the Lily Town 2nd Gen series offers a magical experience for collectors of all ages.
All our Baby Three products are officially licensed Cureplaneta toys and come directly from the only UK distributor KTL.
Baby Three is a trendy blind-box plush toy line, originating from the Chinese brand Cureplaneta, produced under Da Mei Toys, a Dongguan-based designer toy company
UnBlindBox.
Launched in April 2023, Baby Three quickly gained popularity through live streaming platforms like TikTok and Douyin, and now draws a massive global collector following.
After Labubu launch Baby three has become a new craze which is safe and passes all the standards.
Unique design aesthetic: These plush toys combine adorable, rounded forms and expressive eyes with a modern, somewhat abstract flair—appealing to both kids and adult collectors alike
Blind-box excitement: Each toy comes in a blind box, meaning the buyer doesn’t know which character they’ll get until it's opened. This element of surprise fuels the thrill and collecting culture
Collectibility & limited editions: Baby Three toys often appear in limited runs, making them feel exclusive. Certain series like “Billionaire Cat” or “Macaron Rabbit” add themes and rarity that drive demand
Pop culture integration: The toys have made waves in the art-toy scene, and collaborations with artists or themed releases blur the lines between collectible and creative art piece
Some standout editions include:
Baby Three V1 Series: Featuring characters like Pig, Bear, Cat, Dog—made from fabric and plastic, with charming, lightweight designs (~9 cm tall, ~225 g)
Themed Collections:
Billionaire Cat, Elf, Lily Rabbit, Macaron Cute Bunny, Romantic Ocean, De Lovely, Fairy Tale Kindergarten - each series offering a distinct imaginative world and aesthetic appeal
They’re more than toys each piece is a cute, talkative shelf decoration or a social collectible.
Some series become rarer and potentially valuable over time, especially limited editions .